THOUSANDS OF PRODUCTS SUPPORTED ON THE FEMINA.CH E-SHOPPING PLATFORM
In October 2015, the Tamedia Publications romandes press group wanted to optimise the distribution of its partners' products on its femina.ch website. The main challenge: to develop a responsive design platform using an existing foundation, with the least impact possible on the rest of the website and which can display thousands of products.
"WITH THE NUMBER OF PARTNERSHIPS INCREASING, WE WANTED TO OPTIMISE THE OFFER BY IMPROVING OUR PARTNERS' VISIBILITY."
"At the beginning, our partners' products were displayed on the image carousel on the femina.ch website's homepage. The space was limited and could be optimised.
The idea was to then create a fully-fledged platform where all the products could be highlighted, before finding them on our referrer partners' website," explains Sophie Gygax, digital project manager at Tamedia Publications romandes.
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